Monthly Archives: August 2012

#DropToShop

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Ive been going to a gym for 8 months and 9 days. Yes, I know to the actual day because I do not enjoy it – I treat it like a life sentence. I am not one of those people that just gets all hyped up to work out. Not only do I work out but I also have a trainer (see here for the man I have to face off to)– a luxury that I pay for – or should I say, a punishment that I pay for. I get through it because my trainer ‘gets’ me and knows just how to motivate me and I see results. Seriously, you should check out my guns next time we meet (and let me know if you need his number).

In the lead up to our wedding my trainer and I were working to a goal…..his was for me to lose, what I thought was an insane amount of weight, mine was to just fit in to my dress.

I worked out at the gym near my home, I worked out at the hotel on a business trip to Orlando and even managed to get my whole team at the hotel fitness center, I worked out at 11pm after business dinners in DC, I skipped fun team activities to hit up the gym and even got up at 6amon my bachelorette weekend in Beverly Hills and Palm Springs to get my cardio in before the fun each day.

I switched chocolate for walnuts and almonds, bread and cheese for fish and avocado, soda for iced tea and champagne (the hardest of all these) for no more than 2 glasses of red wine a week.

All the acting like a crazy person and the constant motivation, nutrition advice and need to not disappoint meant I hit my goal, I didn’t quite hit his.

Obese German woman lifted from house by crane

Now that the wedding goal is over (– he actually wanted me to lose 30lbs, and I lost 22), I no longer have a specific need to work out, other than, of course, the need to not be one of those women that is so fat that, before she gets air lifted out of her house, they have to pry her skin off the sofa that she has started to literally become attached to. With that being said, I need to be healthy and I need a motivator. It seemed that the actual number of pounds to lose was not working for me, but the realization that I wouldn’t be able to wear something really hit me hard.

Wedding Dress

The Wedding Dress
Photo credit: David Toms Photography

After our honeymoon I lost all motivation to walk back in to the gym. They say it takes 27 days to build a habit, but apparently it only take 2 weeks to lose it. Within those 2 weeks and subsequent to that, I have kind of pigged out and skipped the cardio and then switched the hour sessions for 30min sessions, I am spiraling out of control. I wondered what I would need to do to get myself back to the daily gym-going,  healthy eating freak that I was – and decided I would take myself shopping to buy new workout clothes to spur me on. Like a light bulb moment, that’s when it hit me. I love to shop (that isn’t the realization) I love to shop and shopping makes me happy (also not a realization)– the realization was this – I made a promise to myself, I set a goal that was hard but it had to work, I mean it HAS to work….. No clothes shopping… until I drop ten pounds. If I gain weight, then I just add that on top of the 10 pounds.

To make sure I would somewhat be held to this goal I told my trainer, I told the twitterverse and I told my friends and family on Facebook. (Although this doesn’t always mean anything, because only last night I said via all social media channels that I was going to go Vegan and I didn’t even make it through one meal before I gave up) This goal, this, I will stick to. I even have a couple of friends in on the goal too. So there’s Kristin in Philly, Liz in DC( @BenderLiz) and Diana (@DianaP)  in Miami – all on the same plan. Strength in numbers.

The Hot Mess Post Work Out Look

Being the marketing geek that I am I decided to produce a whole campaign and buy in around it. You are all now part of it to – communicating the goal/campaign – ‘I need to lose 10 pounds before I can shop’ doesn’t really have a good sound to it, so after some brain storming, we came to ‘DropToShop’

You can follow us on twitter as we discuss our success and failure, watch our hashtag stream #DropToShop on twitter or follow on Instagram to see how we are changing our diet, work outs and nutrition all with the goal to shop again.

You can never underestimate the power of clothes shopping to women – wish us luck, send your tips, join us in the plan and like Team Drop To Shop on Facebook or Instagram, follow my DropToShop board on Pinterest  and tweet #DropToShop.

Follow me on Twitter, Pinterest and Instagram @LondonGirlinLA

Aside
Image

My Dad and I at my wedding – one of the many life changing events this year.
Photo credit to: David Toms Photography

My father, calls me and asks “why haven’t you blogged in a while….I want to read your blog”. This is coming from the man who thinks I’m an over-sharer and can’t understand why everything has to be on social media these days. So I find it ironic that he is asking me to put more of me and my personal life out in to the social universe for him to read and proudly share with his friends and in some cases, his clients, but like the dutiful daughter that I am, I aim to comply and promise I will.

Four months have gone by since then and many, many, life changing events and still I haven’t been inspired to write, I don’t know why, I suppose it’s writers block, or lack of confidence, or ego, that my life isn’t that exciting, that other people want to read about it. But my Dad does and that’s what boosts me to lie awake on a Monday night until 5am writing.

I start writing about something completely ridiculous – my thoughts on the Kardashians. Mr. K tells me it’s a shallow topic (my thought – well that’s the point of them isn’t it?) and one that he doesn’t think really puts me in a good light, so I hit delete and go back to sleep.

I feel like I’m having a crisis of confidence, a lack of clear creative thought – why do I blog? What is the point? Who cares what I think?

I take another few days to think and then decide that I would go by my own blogging rules, my 3 rules that go against the blogging grain:

1)      I have to be an established writer:

False – Did Picasso or Van Gogh worry; did they care if everyone loved their work?

You write in the way you want and people will come to you. Writing is an art. A form of expression, Some people will love it. Others will hate it – be ok with that.

2)      You need a huge audience:

False – It doesn’t matter if you have 3 views or 30,000 views, this is what you want to write about. It’s your outlet. Are your writing for money and fame or to express yourself? It’s not a failure to only have 4 views in a week and one of them is your Mum, or in my case, my Dad.

3)      You must blog each week:

False – A lot of people carve out time. Force themselves or commit to blogging once a week. I don’t agree. Forcing yourself to write by a particular time is like asking someone to be innovative on a timer. Creativity, innovation and art come to you when you’re ready. They cannot be forced so don’t push yourself in to something that isn’t ready yet.

There are no ‘one size fits all’ rules for blogging, these may work for me, but not for everyone. Find what works for you and don’t panic when it isn’t working – take time out, breath and the words will flow.

Follow me on Twitter and Instagram @LondonGirlinLA

Blogging: Going Against The Grain