Ive been going to a gym for 8 months and 9 days. Yes, I know to the actual day because I do not enjoy it – I treat it like a life sentence. I am not one of those people that just gets all hyped up to work out. Not only do I work out but I also have a trainer (see here for the man I have to face off to)– a luxury that I pay for – or should I say, a punishment that I pay for. I get through it because my trainer ‘gets’ me and knows just how to motivate me and I see results. Seriously, you should check out my guns next time we meet (and let me know if you need his number).
In the lead up to our wedding my trainer and I were working to a goal…..his was for me to lose, what I thought was an insane amount of weight, mine was to just fit in to my dress.
I worked out at the gym near my home, I worked out at the hotel on a business trip to Orlando and even managed to get my whole team at the hotel fitness center, I worked out at 11pm after business dinners in DC, I skipped fun team activities to hit up the gym and even got up at 6amon my bachelorette weekend in Beverly Hills and Palm Springs to get my cardio in before the fun each day.
I switched chocolate for walnuts and almonds, bread and cheese for fish and avocado, soda for iced tea and champagne (the hardest of all these) for no more than 2 glasses of red wine a week.
All the acting like a crazy person and the constant motivation, nutrition advice and need to not disappoint meant I hit my goal, I didn’t quite hit his.
Now that the wedding goal is over (– he actually wanted me to lose 30lbs, and I lost 22), I no longer have a specific need to work out, other than, of course, the need to not be one of those women that is so fat that, before she gets air lifted out of her house, they have to pry her skin off the sofa that she has started to literally become attached to. With that being said, I need to be healthy and I need a motivator. It seemed that the actual number of pounds to lose was not working for me, but the realization that I wouldn’t be able to wear something really hit me hard.
After our honeymoon I lost all motivation to walk back in to the gym. They say it takes 27 days to build a habit, but apparently it only take 2 weeks to lose it. Within those 2 weeks and subsequent to that, I have kind of pigged out and skipped the cardio and then switched the hour sessions for 30min sessions, I am spiraling out of control. I wondered what I would need to do to get myself back to the daily gym-going, healthy eating freak that I was – and decided I would take myself shopping to buy new workout clothes to spur me on. Like a light bulb moment, that’s when it hit me. I love to shop (that isn’t the realization) I love to shop and shopping makes me happy (also not a realization)– the realization was this – I made a promise to myself, I set a goal that was hard but it had to work, I mean it HAS to work….. No clothes shopping… until I drop ten pounds. If I gain weight, then I just add that on top of the 10 pounds.
To make sure I would somewhat be held to this goal I told my trainer, I told the twitterverse and I told my friends and family on Facebook. (Although this doesn’t always mean anything, because only last night I said via all social media channels that I was going to go Vegan and I didn’t even make it through one meal before I gave up) This goal, this, I will stick to. I even have a couple of friends in on the goal too. So there’s Kristin in Philly, Liz in DC( @BenderLiz) and Diana (@DianaP) in Miami – all on the same plan. Strength in numbers.
Being the marketing geek that I am I decided to produce a whole campaign and buy in around it. You are all now part of it to – communicating the goal/campaign – ‘I need to lose 10 pounds before I can shop’ doesn’t really have a good sound to it, so after some brain storming, we came to ‘DropToShop’
You can follow us on twitter as we discuss our success and failure, watch our hashtag stream #DropToShop on twitter or follow on Instagram to see how we are changing our diet, work outs and nutrition all with the goal to shop again.
You can never underestimate the power of clothes shopping to women – wish us luck, send your tips, join us in the plan and like Team Drop To Shop on Facebook or Instagram, follow my DropToShop board on Pinterest and tweet #DropToShop.